z by hp computers | unlocked
made an interactive 4-part thriller for people that like to solve puzzles
2 Min Case Study
:30 Trailer
Finalist at the 2022 Tribeca X Festival
This 4-part film is viewable here, hp.com/unlocked, and Peacock streaming.
After each part, a data challenge was presented and accompanied by video tutorials from Z by HP Data Science Ambassador, Ken Jee, with a detailed explanation of his approach to finding each solution.
Data challenges were seamlessly integrated using real data we created using AI and machine learning to be as accurate possible. The data not only had to look convincing but had to work in order to solve and unlock the challenges in the film.
‘Unlocked’ debuted in partnership with NBCUniversal, as the first branded short film to stream on its Peacock platform.
What the Data Science community had to say about it.
Some of my favorite film stills.
Client: Z by HP | Agency: Giant Spoon
CD: Andrew Mellen | Sr. Art Director: Austin Ho | Sr. Writer: Allie Haroutunian | Series Writer: Laura Deeley |
Director: Jonathan Pearson