cadillac | 120 year anniversary
the most influential car brand you didn’t know you listened to
2:19 Case Study
With no money to license any songs, we pointed people to our playlist on Spotify featuring songs over the last 120 years that mention Cadillac in the lyrics
Where the QR code takes you
This campaign also sparked the longest comment section I’ve seen on Linkedin
Client: Cadillac | Agency: Leo Burnett
CD: Quoc Lu | Sr. Art Director: Austin Ho | Sr. Writer: Allie Haroutunian | Jr. Art Director: Lindsey Evans | Junior Copywriter: Miles Hanson