cadillac | v-series racing
surprisingly cadillac does racing and they’re good at it
We made Cadillac V-Series Racing famous by giving fans on an all-access pass into the pit lanes and behind the scenes on our Instagram. The channel blew up, growing from 10k followers to 100k+ followers in less than a year. Each post routinely gets 1,500 to 15,000 likes – an all-organic flex.
a recap of 2023
a documentary
race announcements
race announcements
Like a traveling gnome, the V-badge was used to announce where we were racing around the world. Each photo was taken near an iconic part of the track or in a nearby town
live coverage
live coverage
We brought our followers behind the scenes and onto the track with live updates edited on-site (while filming on a golf cart)
race recaps
race recaps
Immediately after the race, we create a recap video from footage that we shot and broadcast footage
Client: Cadillac | Agency: Leo Burnett
CD: Stuart O’Neil | Sr. Art Director: Austin Ho | Sr. Writer: Allie Haroutunian