Kia Motors | Test Room
Testing out the unmet needs of everyday use
Client: Kia Motors
As an underdog brand, Kia needed to establish themselves as a car worth considering when it comes to feature-focused consumers.
Instead of just telling what Kia's can do, we decided to just show you.
CD: Robert Prins
ACD/ACD: Richard Fischer/David Sullivan
Writer: Dan Hass
Art Director: Me