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Jack in the Box | Brewhouse

The most “authentic” burger ever. Also is a brewhouse like a gastropub?

Client: Jack in the Box

We introduce a burger so authentic, we send Jack in disguise to serve it up to suspecting patrons who can’t believe how real it tastes. Or the fact that it’s Jack in disguise.

We also created a mobile game and snapchat filters to really bring the brewhouse experience to life.

CD: Steve Yee

Writer: Dan Hass

Art Director: Me

Here’s some super authentic feeling Snapchat filters

 
 

Here’s a really-makes-you-feel-like-you’re-in-a-brewhouse “game”

 

And of course, here’s the spot